Ivan Nuñez | Project Manager – Senior Digital Marketer – Data Analyst 

More than 17 years working on online marketing and production as a Marketing Manager have endowed me with strong team building skills.Detail-oriented and self-motivated IT- focused Project Manager with advanced education in both Digital Marketing and Data Analytics.
All this expertise, knowledge and passion for this sector has driven me to pursue a career specialized in market research, generating leads, plan effective strategies and create solid motivated teams to work with.

PROJECT MANAGER & CMO  –  Alaska Marketing.com

Sept 2017 – Present

PROJECT MANAGER & CMO  –  

Alaska Marketing.com

Sept 2017 – Present

Online Digital Agency developing first client liaison’s role: understand the client, process the drivers and ensure that the project team understand and achieve all aspects of the prime contract.

Digital specialist and digital consultant helping generate business opportunities and branding based on techniques and advertising strategies: WordPress, PPC campaigns, SEO, Emailing, UX, branded content, engagement, leads, and conversions.

  • Manage projects budget up 100K.
  • Manage, monitor and evaluate risks.
  • Directing the hiring.
  • Planning, scheduling, time checking, project status reports.
  • Advised executive leadership through cross-functional teams.
  • Worked to provide strategic, operational leadership reaching goals.
  • Develop and manage Email Campaigns. Open Rate 40%, A/B testing
  • Define Marketing Plan resulting in a 21% increase in sales.
  • Google Analytics and R Studio to track and analyze data. Spearheaded data flow improvements
  • Develop KPI’s to monitor sales and decreased costs by 17%. Creating interactive reports for revenue Acquisition channels.

PROJECT MANAGER  –  Thalassa tour.com

Sept 2018 – Aug 2019

PROJECT MANAGER  –  

Thalassa tour.com

Sept 2018 – Aug 2019

Defining new strategies to redefine the website and business model. I was in charge about the design, UX and strategies to increase the traffic, reduce bounce and create newsletter to nurturing leads and conversions.

  • First client contact, creating backlog.
  • Planning, scheduling assigning goals every team.
  • Handled and prioritized tasks along the process.
  • Problem-solved multiples tasks with marketing and analytics teams.
  • Budget and time control.
  • Hiring and dealing external suppliers and developers.
  • Managed 12K annual PPC New Leads Campaign.
  • Planing and creating new Style Guide business
  • Draw & drive a yearly Marketing plan
  • Budget control and optimizing PPC campaigns.
  • Control the budget and return benefits ROI.
  • Dealing external suppliers and developers
  • Decreased bounce rate by 20%, improving UX experience on new site.

PROJECT MANAGER & FILMMAKER  –  Petra Garmon.com

Jun 2013 – Jan 2018

PROJECT MANAGER & FILMMAKER 

Petra Garmon.com

Jun 2013 – Jan 2018

Production company dedicate to create brand content for clients and agencies. Person in charge to analyze and effectively strategize in regard to business goals:

  • Creative process developing visual products, mainly TV commercials.
  • Analyze and effectively strategize company goals.
  • Managing clients clearly communicate problems.
  • Teams member coordinator.
  • Diary /weekly lead meetings coordinator.
  • Deadlines, schedules, budgets, needed resources.
  • Process and supervision post production.

CEO / CHIEF MARKETER OFFICER  –  Miglow.com

Sep 2015 – Mar 2017

CEO / CHIEF MARKETER OFFICER  –  

Miglow.com

Sep 2015 – Mar 2017
Defining Strategic Marketing Plan for a new startup. Defining KPI’s. Control PPC campaigns. Control Budget and ROI. Creating alliance with brands. Spearheading cosmetic brands partnerships.
  • Startup. Raised 500K. Managing 6 people team.
  • Agile Methods framework.
  • Developed an SEO-centered content strategy. Increase traffic 5%.
  • Decreased bounce rate by 20% by improving content, new site design.
  • Strategy in social media.
  • Managed 12K anual PPC New Leads Campaigns.

PROJECT MANAGER /  FILMMAKER  –  The Jastebols.com

Jan 2009 – Jun 2013

PROJECT MANAGER /  FILMMAKER  – 

The Jastebols.com

Jan 2009 – Jun 2013
Production company dedicate to create brand content for clients and agencies. Creative Design process developing branding visual products, mainly TV commercials.
  • Managed/produced TV commercials, documentaries, and presentations.
  • Identified clients’ needs in order to recommend the most effective production based on individual project budget.
  • Developed b2b relationships with agencies.
  • Managed studio, live, and location productions, including hiring and rate negotiations of talent and crew.
  • Coordinated and scheduled clients.
  • Click here for reel

DIGITAL MARKETER / BRAND CONTENT –  Sala del despiece.com

June 2012 – Feb 2019

DIGITAL MARKETER / BRAND MARKETER –

Sala del despiece.com

June 2012 – Feb 2019
Concept restaurant defining a new creative tapas style. Founder and brand concept creator. Designer all content for restaurant: emailing, menu, office paper and flyers promotions, content on web.
Awards:

  • AJAC IX award
  • Finalist The Great Indoor Award 2015
  • Finalist Best of the Year Awards 2014. Category of Casual Dining.
  • PROJECT MANAGER –  Freelance

    2002 – 2009

    PROJECT MANAGER – 

    Freelance

    2002 – 2009
    Working as Project Manager for different production companies. Managing large teams up to 40 people, encouraging them to be productive and efficient for the work required. In charge on every step of the process since the idea until the delivery.
    • Intermediary person between departments.
    • Planning schedules, controlling budgets, applying timelines, milestones and deadlines.
    • First client liason to understand and communicate to every person on the team the idea and objectives.
    • The director’s right hand help achieve their ideas in line with the clients.

    FILMMAKER  –  Zeta Producciones.com

    Jun 2008 – Jun 2009

    FILMMAKER  –  

    Zeta Producciones.com

    Jun 2008 – Jun 2009

    Zeta producciones produce tv show for different channels in Spain. I had been working as filmmaker, called director. We shooted and editing at the same time. That first scratch editing was shown to the executive producer. Once it was approved we proceeded to rebuilt the editing to release the daily episode.

    • Breakdowns scripts.
    • Correct or add some lines on  the script according with the dramatical process.
    • Select and develop the daily scenes with technical team.
    • Actor’s director and technical stuff.
    • Setting up the 3 different cameras on the scene.
    • Read, prepare and rehearsal every script line with actors.
    • Supervise first editing and show to executive producer.
    • Approved the final editing.

    PROJECT MANAGER & FILMMAKER  –  Eggco.com

    Sep 2006 – Jun 2008

    PROJECT MANAGER & FILMMAKER

    Eggco.com

    Sep 2006 – Jun 2008

    Eggco was a production company in Spain working for the national channel. We produced documentaries, tv shows and brand content. During those years I was in charge to produce and record a tv show called “Com a casa”. 

    • Developing  content for every chapters.
    • Co-writing the scripts.
    • Breakdown scripts and meet the production team to achieve any need.
    • Project managing the day shooting, ordering scenes, locations, actors. 
    • Doing the interviews to the guests behind the camera.
    • Supervising editing and final edit.
    • Contact between the executive producer and the technical team.
    • Supervising budget with chief producer.

    Jr. PROJECT MANAGER  –  Estudios Pirámide

    Sep 2000 – Jun 2002

    Jr. PROJECT MANAGER  – 

    Estudios Pirámide

    Sep 2000 – Jun 2002

    In that time Estudios Piramide was the biggest production company in Spain. Mainly dedicated to produce commercials. I was working as Project Manager exclusively for one director. My tasks were so diverse since receive the project and show them to the directior to discuss about it, to supervise all the process. 

    • Recieving projects and analyzing the viability.
    • Search references in any ambit to create the storyboard.
    • Managing the director’s agenda. 
    • Supervising the storyboard.
    • Breaking down the script so create needs and props
    • Making the client’s presentation.
    • Project managing day shooting. 
    • Organizing the different teams hour.
    • Controlling budget and actor times on set.
    • Supervising the editing, show to the director. 
    • Supervising audio and image potsproduction.

    PRODUCER  –  VMLY&R

    Sep 1999 – Sep 2000

    PRODUCER  – 

    VMLY&R

    Sep 1999 – Sep 2000

    Get in contact with production companies. Executing creative ideas from the creative team. Controlling budgets, planning schedules, defining estimates, managing team’s agenda, exposing to creative team the right production companies for each project. Dealing with production companies, closing budgets with production companies, on shooting day heard the creative team and propose to the director some changes, supervising the post production process until the final cut could be shown to the brand.

    • Nike
    • Telefónica
    • Volkswagen
    • Seat
    • Adidas
    • Internacional Amnesty
    • Gatorade
    • Kalua

    Skills set

    • Leadership
    • Teamwork
    • Time Management
    • Positive
    • Organization
    • Detail
    • Self motivated
    • Honesty/ Fair
    • Critical thinking
    • Decision making
    • Coordinator
    • Active learning
    • Ethical

    Hard Skills

    • Agile / Scrum
    • Strategic Planning
    • Project scheduling
    • Gantt chart
    • Mind mapping
    • Data Analyst
    • PPC Campaigns
    • Website builder
    • SEO/ SEM
    • Email marketing
    • Inbound Marketing
    • Filmmaking/ Editing

    Soft Skills 

    • Leadership
    • Teamwork
    • Time Management
    • Positive
    • Organization
    • Detail
    • Self motivated
    • Honesty/ Fair
    • Critical thinking
    • Decision making
    • Coordinator
    • Active learning
    • Ethical

    Hard Skills 

    • Agile / Scrum
    • Strategic Planning
    • Project scheduling
    • Gantt chart
    • Mind mapping
    • Data Analyst
    • PPC Campaigns
    • Website builder
    • SEO/ SEM
    • Email marketing
    • Inbound Marketing
    • Filmmaking/ Editing

    Technology 

    • ClickUp P.Managing
    • Google Analytics
    • Data Studio
    • Google Adwords
    • R Studio
    • Semrush
    • WordPress
    • Clickup
    • Monday
    • IWork/ MS Office
    • Keynote/ PPT
    • Photoshop
    • Illustrator
    • Rapidminer

    Education 

  • Master Digital Marketing & ecommerce
    EAE Business School

  • Postgraduated Director Acting/ Photography of cinema.
    Cuba Cinema’s School.

  • Bachelor Visual Arts, Filmmaking.
    Ramón Lull University Barcelona.
  • Certifies 

  • Scrum Master
    European Scrum Master.

  • Goolg Analytics
    Google Academy

  • Google Adwords
    Google Academy